![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/94984ffb52729e859a92bce4_rw_1920.jpg?h=0911a783268d68170a34f365510e4218)
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![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/d81c5c60ab752e6c3826a250_rw_1200.jpg?h=5565fbf0fa7d7117cdbaa41bbfa62460)
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![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/b1dafd753c273991c3f4f4ef_rw_1200.jpg?h=411c07b476bc16955b23f6b160006087)
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![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/ea4596d65219dda0e4433f45_rw_1200.jpg?h=48141eb9e8be98e434dc0082e6dff60a)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/c24f9f521733e85d952e9fee_rw_1200.jpg?h=2477ae593bf0235e55ee54bf65b7c845)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/b0811ccced733f267c94a7f6_rw_1200.jpg?h=ca46a812fc24afc1db7b6bc6f8584541)
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![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/f0ff3141c1a503f9bd037a2b_rw_1200.jpg?h=52285575bcb58f66b40e7d7101ce8908)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/0d3381ac8d867ddac5171601_rw_1200.jpg?h=677b6594ff04efe3a68af023e12a9358)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/ca90c5817477da5baceedf29_rw_1200.jpg?h=74e765078efcd758fa965177bff39484)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/461835b8c801cec4af6862ae_rw_1200.jpg?h=896c95d94bb0808271321ed63874b265)
ely campaign originally shot for print but used as much or more in social media - therefore the lines are a bit tighter, the text shorter and the imagery more single minded. We mainly focused on key ingredients as opposed to finished dishes which everyone is already photographing - often badly.