When you have the opportunity to look like you sound, you're on to a winner. The branding has the opportunity to give the new product or service an instant advantage and a head start.
In this case I wanted to explore the territory of a really strong visual space with attitude and a colour palette and approach that would work really well on packaging, signage, social media and clothing.
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/8dd71e47-129d-42c5-aeed-6e7516d750b0_rw_1920.jpg?h=2cddce1d1ade6814ecb53c09aeede3da)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/7b3d1f51-1390-434f-bbcb-bf0df899a14b_rw_1920.jpg?h=0f1b5143fb8a4e165106a151358ec1dd)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/61421dd0-5940-41de-9988-8d635031f9f2_rw_1920.jpg?h=a1a089aba3198b8d94e75fb04101cbf8)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/7f78c7f1-90a4-4da3-a98b-d7b320773062_rw_1920.jpg?h=8ef60548bbc0001c6ca605c05964b770)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/8e5caed9-df92-46ef-9dde-2ab2938ea030_rw_1920.jpg?h=eca66b7b113b45f42b313f33f3172cc9)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/034947e6-a256-4f93-8cbe-713572e85d11_rw_1920.jpg?h=8632b62fdb32d15f0d2b851fc8b3a061)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/508fbe19-4a79-423c-83ab-12ffb4d1d9da_rw_1920.jpg?h=ba47f38a61d33814ccfdb587904a1c15)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/4a396e14-b54d-4dfa-9e7e-ccdc16d35bad_rw_1920.jpg?h=3872623bbefbb8c8e670ede83583b24e)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/1a47f6be-e31b-42b9-8d9a-c4ef9440fc23_rw_1920.jpg?h=f6fb0c943656556ea4545f3d9c12057e)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/3caf3bef-5101-4070-b70f-ae51140a1b92_rw_1920.jpg?h=ab92194678a0258a1a03df6a967d50b5)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/f7459b50-0533-4131-bfb9-c3d306af5cea_rw_1920.jpg?h=3bd8f53ff09242bce3a8f266a57b2cd5)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/c10ab42c-a198-42ef-b73d-70af7199b47b_rw_1920.jpg?h=ef3e3372965e5b849b269dccfcc1d3a6)
I explored additional designs with product illustrations integrated into the typography and how they would work, but for now this is not the favoured route.
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/f5e138ba-d994-4e56-9276-58b80099ccd6_rw_1920.jpg?h=ed6c550ef7c2194f506524c94f32dd0e)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/a4fc0cfb-073f-4e0f-9504-a9a0b7b25e38_rw_1920.jpg?h=f3925424c5792d0e07cd2565a6f07514)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/2d28dd5b-4c3c-46a7-a58e-5a89373cd0c0_rw_1920.jpg?h=a4fc0be73221227ba2c406e995b8494e)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/1ce7bd64-4dab-425a-98ce-6d317c416fe1_rw_1920.jpg?h=8fe1bf6fd9ffc483a73da9e4110bbc4c)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/c6fc0ed7-0d08-4b5f-a15a-b4ed781d4436_rw_1920.jpg?h=a9faf3703b86bc18043d8e904c34ced4)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/9f01fd81-a5d1-4d6c-8b12-0d017ac09a88_rw_1920.jpg?h=0fcf0ab9ca3621244042c4ede28469e6)
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![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/89a09dd1-92e5-4481-869b-a3df26ac46ac_rw_1920.jpg?h=a01f9b3217510a97ff9c2974c3c706b1)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/de6c9605-64c1-476c-aca3-e191aac11017_rw_1920.jpg?h=576b6463a15fcf92513e505580e2fe87)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/d57be7ae-bcc9-4cd9-9435-8dec8f31bd91_rw_1920.jpg?h=8b054f5e7beeb8e13cf55e5ef89053bf)
![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/65c34b50-1145-49a0-bedf-1388d579233c_rw_1920.jpg?h=958326764b5954dfe354ca06ffb1c058)
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![](https://cdn.myportfolio.com/13a6edd70e653c64c2eaf0d5cdb25471/3de92ab9-ba7d-4c3e-97c1-3ec5d2d95dfa_rw_1920.jpg?h=f4b2d8298324c01a979e7d819472533f)