When you have the opportunity to look like you sound, you're on to a winner. The branding has the opportunity to give the new product or service an instant advantage and a head start. 
In this case I wanted to explore the territory of a really strong visual space with attitude and a colour palette and approach that would work really well on packaging, signage, social media and clothing.
I explored additional designs with product illustrations integrated into the typography and how they would work, but for now this is not the favoured route.
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