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Searsons Wine Merchants were changing their business model by taking all sales transactions online, reconfiguring their ordering and delivery systems and targeting a younger customer base. A new visual identity was required to include the new customer and to indicate that a revolution was happening.
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While the burgundy 'seal' was disappearing as the main icon, we thought the seal could have tactical uses as a descriptor and a call to action. The illustration, typography and colour palette was given an overhaul.
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The website was crucial in visually conveying the ease of use and simplicity of the new ordering system. Lots of white space and as little clutter as possible. www.searsons.com
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The printed wine list needed to fit with the new guidelines and visual language - so out with the stock photography.
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